President & CEO of HAVANA CONSULTING GROUP (THCG and Tech, LLC), a Miami-based consulting firm specializing in provides high value information and business intelligence analysis about the Cuban market.
Born and raised in Cuba, Mr. Morales was formerly the Head of the Strategic Marketing Planning Department for the Marketing Division for CIMEX Corporation, which is Cuba’s largest state enterprise holding company, with more than 80 subsidiaries across Cuba engaged in 35 different retail and wholesale businesses and annual revenues of more than US$2.2 billion.
Prior to CIMEX, he was a high-ranking professional in Cuba, where he conducted marketing research for more than 15 years and authored or co-authored dozens of market research studies for government companies and foreign companies doing business in Cuba. His work in Cuba included acting as a marketing consultant for companies such as Habanos S.A., Tecnoazucar, Palmares S.A., Servimed S.A., Cubanacán S.A., Shops Universo S.A., Bravo S.A., Cubacel, ETECSA, and CORACAN S.A., among others. Mr. Morales also worked for the Cuban government on a range of bilateral projects in Argentina, Canada, Mexico, and South Africa.
Recognized for his unique insights into the dynamics of the Cuban market and economy, Mr. Morales has produced dozens of related research papers and written over 150 articles on various sectors of the Cuban economy, including remittances, the market for mobile phones, real estate opportunities, tourism, logistics and transportation, health care services and biotechnology, agriculture, food industry, retail opportunities, sugar industry, exports of rum and cigars, and Cuba’s growing opportunities for entrepreneurs (known in Cuba as cuentapropismo). He has also conducted several studies on the Cuban economic model, including studies on Cuba’s internal economic consumption in various sectors (both at the state and non-state levels).
He is considered by many experts the guru of remittances to Cuba. It has developed a sophisticated methodology to evaluate, monitor and project shipments of remittances to the island. He is considered a visionary of the Cuban market.
He may be contacted at EmilioMorales@thehavanaconsultinggroup.com /+1 (305) 7735499
Mr. Morales is the author of two books: “Cuba: A Silent Transition to Capitalism?” (2009) and “Marketing without Advertising: Brand Preference and Consumer Choice in Cuba,” Routledge Advances in Management and Business Studies, 2011.